The women’s fashion industry is a jungle not only of styles, fabrics and colors of clothing, but also of accessories. Over the years, it has been dominated by custom looks designed specifically for a specific women’s market. These target markets for the fashion industry can include young women, entrepreneurs, teenagers and any chosen segment. Items for an eventual sale are usually found in collections ranging from dresses and shoes to jewelry and designer handbags. The people responsible for these designs are generally known all over the world, but they can also be lesser-known people who only have regional influence. A collection can include any number of items, from some exclusive items, such as dresses and shoes, to a large selection of garments with varied styles that can include not only dresses but also jewelry and purses. The most important thing with a collection is not the quantity of items offered, but the statement that the creator of the collection is trying to make and the market that statement tries to reach. These fashion themes can be as obvious as a spring collection where the elements used revolve around a theme of new birth and regeneration. The statements of a collection, however, can vary widely.
The fabrics and colors used to enforce a statement and theme can include cotton fabrics in blue and green tones to darker or wilder subjects such as Goth. In general, these collections include designer handbags. A Goth theme would be enhanced with the use of darker colors and tougher fabrics such as leather. The elements of choice of fabric and color are very important to solidify the manufacturers’ collection statement. How does this process of creating a collection begin? In general, a collection begins in the mind of a designer as simple drawings in a storyboard to visually present the theme of the collection. As the theme materializes, the drawings of the different pieces that will be included in the collection are revised as the collection materializes gradually. This process continues until all the elements of the collection finally evolve and take shape.
Can anyone do this? That’s a pretty loaded question, but the short answer is yes, if you have the right training and driving. If you are the type of person who has talent for design, you can start your own collection if you have the ambition. Many names in the women’s fashion industry started in exactly the same way. Let’s look at designer handbags as a way to address this. The purses and accessories offer a new designer an extremely easy way to put your foot in the door. You do not need a recognized name or even a lot of money to start. You could start with a utilitarian style or a fashion style. As an example, a clutch bag or purse can carry a theme that is simple utility. You could make a canvas model model or even an old pair of jeans with additional pockets on the outside with the design element of ease of use in mind. You could go in the direction of style and color and design a bag around a birthday theme or even a sport. The available options are only limited by your imagination.